Microsoft
Redesigning Microsoft's B2C web app
Lead designer owned the redesign of Microsoft Zone's web app (280K+ DAUs) synthesizing business goals from leadership, conducting user research, and delivering a user-centered experience.
Problem
- New users bounce on the homepage
- Outdated design
- Layout does not promote discoverability
Results
- 30% reduction in new user bounce rate
- Modern and Visually appealing design
- Improved discoverability and user engagement
Case Study
Design Solutions
Before
After
Before
After
Redesigned 404 Page
Footer (Above)
